Privacy policy

Privacy Policy

Last Updated: July 24, 2025

Violette (“we,” “us,” or “our”) operates this website and online store (www.violettefashion.in), powered by Shopify, to provide you with a personalized shopping experience (the “Services”).

This Privacy Policy explains how we collect, use, and share your personal information when you use our Services, make a purchase, or interact with us.

By using our Services, you acknowledge and agree to this Privacy Policy. If you do not agree, please do not use the Platform.

1. Personal Information We Collect

“Personal information” means any data that can identify you or be linked to you. This includes:

Contact Information: Name, email, phone number, billing/shipping address.
Payment Info: Card or account details, payment confirmation, transaction records.
Account Info: Login credentials, preferences, settings.
Order & Browsing Data: Items viewed, added to cart, purchased, exchanged, or returned.
Device Info: IP address, browser, device ID.
Usage Data: How you use the website and services.
Communication Data: When you contact us via email or chat.

2. How We Collect Personal Information

We collect your personal data:

Directly from you: When you create an account, make a purchase, or contact us.
Automatically: Through cookies and usage tracking when you browse the site.
From partners: Including payment processors, analytics tools, and fulfillment partners.
From Shopify: As our website host, Shopify also collects and processes data to enable the Services.

3. How We Use Your Information

We use your personal information to:

Process orders and deliver your purchases.
Create and manage your account.
Improve your shopping experience and tailor content to your preferences.
Communicate with you (order updates, customer support, etc.).
Send marketing messages and promotional offers (with opt-out option).
Prevent fraud, ensure security, and comply with legal requirements.

4. Sharing Your Information

We may share your information with:

Shopify, who powers our store and helps manage data securely.
Trusted partners (logistics, payment processors, analytics tools).
Marketing services (for relevant ads and offers, where permitted).
Legal authorities, when required by law, court order, or to protect rights/safety.

We do not sell your data.

5. Relationship with Shopify

As our e-commerce platform, Shopify may collect and use your data independently. This may include improving features, enabling personalized ads, and analyzing shopping behavior across Shopify stores.

To know more about how Shopify handles your data, visit:
🔗 Shopify Privacy Policy
🔗 Shopify Privacy Portal (for data rights)

6. Your Rights

Depending on your location, you may have the right to:

Access the personal data we hold about you.
Request correction of incorrect data.
Request deletion of your personal data.
Object to marketing or withdraw your consent.
Download your data (data portability).

To exercise your rights, email us at withlove@violettefashion.in. We may need to verify your identity before processing your request.

7. Security & Data Retention

We take security seriously and use industry-standard methods to protect your information. However, no method of online transmission is 100% secure.

We retain your information only for as long as needed—for account management, order fulfillment, legal compliance, and fraud prevention. Some anonymized data may be retained for analytics.

8. Children's Privacy

Our Services are not intended for users under the age of 18. We do not knowingly collect data from children. If you believe your child has shared personal data, contact us for deletion.

9. International Transfers

Although we operate in India, data may be processed outside your country (e.g., by Shopify or other global service providers). If applicable, we use safeguards such as standard contractual clauses to protect international transfers.